Overview

Customer journey murals can have a significant impact on business propositions. Murals visually represent the customer's perspective, fostering empathy within the organization. This understanding can guide the development of products and services that truly address customer needs.

​

In addition, it can be used to communicate the customer experience to stakeholders, such as partners or investors. This helps to gain buy-in for initiatives that improve the customer journey.

​

The adoption of customer journey murals is suitable across all industries that aspire to optimise their product and service offerings and establish a competitive advantage within their respective market segments.